1956 Individuals Unveils AI Rashid at ICOM 2025 Dubai

Debuting AI Rashid on Stand 7A8 at ICOM 2025.

We exhibited at ICOM 2025 at the Dubai World Trade Centre from 12 to 14 November 2025, joining museum and cultural professionals from across the world at one of the sector’s most significant global gatherings.

ICOM 2025 marked the debut of AI Rashid, the newest addition to the 1956 Individuals family. Alongside AI Alan Turing, Zoe Starling, and AI Penny, AI Rashid represents our continued work in building conversational AI avatars for cultural and heritage spaces. We showcased how conversational AI avatars are transforming cultural engagement by turning static exhibits into living, multilingual experiences that connect with visitors in a more personal way.

Visitors to ICOM 2025 are invited to stand 7A8 to meet AI Rashid in and experience the 1956 Individuals platform first-hand. The team will be available to discuss how conversational AI avatars can support museums and cultural institutions in delivering more personalised, accessible, and engaging experiences with heritage and culture.